Adumanai/அடுமனை
Adumanai is a brand for the home baker based out of New Jersey, USA. This is my sister’s brand, she had started her business and I pitched in to create the visual identity. The name means bakery in Tamil. The colour was the first aspect of the design that got decided. Brown colour is almost always associated with delicious food. We can notice the browning of bread, brown colour of cake bottom, and the Maillard reaction. Hence the brown colour was chosen.
The logo was designed to show the small letter ‘a’ and the Tamil alphabet ‘அ’. The design system was created to use Anek as the typeface. The tone of the font was to be versatile and grounded. The typeface designed by Ek Type has a wide range of styles to be used in the various collaterals. The labels and the thank you tags were made along with the template for the social media.